Today ninety-four percent of consumers and businesses search the internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return.
People tend to visit websites that are at the top of these lists because they appear to be more relevant to their search. Most find their competitors at the top of these lists. Studies show that if your website is not at the top of these lists, you’ll never reach your customers online. If you’ve ever wondered why your competitors rank is better than yours, know that it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.
This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they’re looking for. When your page gets higher rankings, it helps more people to find you. To get higher rankings, your website must have all the ingredients that search engines are looking for. This is where SEO can help.
With Search Engine Optimization, search engines like google look for text, contents, links, page titles, and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show pages that contain the words searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without good on-page optimization, your site will never be found online by your customers In today’s competitive world. You need to not only good search optimization on your website, but also off-page optimization techniques to get your site to the top of the search results.
At Boss North SEO, we are experts in digital search marketing. We help businesses become more visible on the internet. You can browse our other blog posts to learn more about website optimization, or learn more about the services we offer on our homepage!