Managing your company’s online reputation is a key factor for any successful business. It’s becoming increasingly common for customers to search for a business whether on google, facebook, yelp or other sites to check reviews and other information before visiting or making a purchase.
All it takes is one negative review, disgruntled customer, or unscrupulous competitor to deal serious damage to the public image of your business and deal long-term harm to your reputation and sales.
Do you need reputation management for your business?
Having a strategy for managing your reputation is important even if you currently have a great online profile for your business, as it’s much easier and more affordable to proactively manage your online reputation than try to repair it once damage has been done.
Proactive management strategies will include powering up your social profiles, creating positive web content, and engaging with your customers to increase communication and solicit feedback. This kind of approach can ensure that should someone publish negative information about your business or brand, that it doesn’t appear on the forefront of the internet and doesn’t manage to do any harm.
If you need to hire an expert on ORM (Online Reputation Management) after your brand or reputation have been damaged, this will be much more time consuming and costly as the negative information will have to be pushed off of the first page of Google or another web property with other, positive content.
How Does ORM Work?
Management of your brand or business’s reputation is multi-faceted and can take many forms.
Online monitoring is an ongoing process where an ORM expert monitors what is actively being said about your business or brand online and can quickly respond or identify any negative or false information being posted.
Your social media profiles are managed to build a positive reputation. This is accomplished by engaging your customers, increasing communication, and requesting feedback. With professional social media management, we can improve how your business is perceived online.
To ensure you have a strong online presence, we build out new social media content, reach out to customers for reviews, boost the online strength of your social media profiles, and create positive content about your business on the web. These efforts create a kind of ‘shield’ against negative and false content appearing on the first page of google when someone searches for your company or brand.