We often see businesses doing a lot of things right, that end up stuck on Page 2, 3, 4 or worse in the search results despite their best efforts. Unless you have a lot of knowledge about SEO, you might not realize what’s holding you back.
‘Spammy’ or bad links to your website.
Often what can prevent your site from ranking well in search are links that Google deems as low quality, or spam links. And the more of them you have, the harder it is going to be to rank. If you don’t have access to professional SEO tools, you may not even know what links are pointing to your website!
It’s possible you may have purchased a low-quality SEO or backlink service in the past, and they could have created a lot of low-quality backlinks to your site. Or it may be that some spammers decided to link to your website for whatever reason. The links could have even already existed before you registered your website, if someone was using it prior to you. Regardless of why those low-quality links were created, they should be disavowed, so Google knows that you don’t want those backlinks being counted towards your search rankings.
Believe it or not, there is a such a thing as a bad backlink.‘How to Disavow Links for Google or Bing that are Killing Your SEO’ from Impact
Yes, links mean traffic and a boost to your rankings in search results. In fact, Google incorporating links into its algorithm via PageRank is a major part of its success. But that doesn’t mean they’re all good.
Some links can actually detrimental to your search engine optimization (SEO) efforts and, like a toxic friendship or overripe banana, need to be thrown or forced out.
At Boss North SEO, we perform de-indexing checks on your entire backlink profile to determine if you have any de-indexed links that should be disavowed as part of our SEO package. Starting off with a strong foundation is key to making the most of your SEO efforts. Get in touch if you need assistance cleaning up your links!